![]() If you have a small business website without a blog then you are seriously missing out! Think of your blog as your greatest and most affordable marketing tool. Blog posts are usually listed in reverse chronological order with the most recent blog post appearing first. A blog is a website, or a section of a website, made up of topically related blog posts (like journal entries). This isn’t a page per say, as a blog is the sum of all blog posts. How to make the perfect contact us page.Contact form (instead of email address for spam prevention).If you need to create a custom email address, our guide will show you how. It is also important to have your phone number, email address and physical mailing address on the footer throughout all of your website pages, where possible. ![]() Your contact page show potential customers all the ways they can get in touch with you. A headline above each testimonial to catch a customer’s eye.Include photos and contact info of the reviewer.A brief paragraph of praise from customers.Anyone can write a review, but those with photos of real people that can be traced to an actual source credibility and establishes trust. This will add authenticity to each testimonial. Where possible, include photos and contact info of the author (a link their social media account, not their personal phone number). This is your chance to show off positive reviews your company has received. Remove any doubts a customer may have, in order to make them feel secure enough to make a purchase from you.Most common questions you are most frequently.Your answers should be a call to action, and persuade a potential customer to take the next step and buy whatever you’re selling. This will save you time answering those same questions on an individual basis. The frequently asked questions (FAQ) page will tell everyone – on one page – what they need to know. The FAQ page is your space to answer the most frequent questions you are asked. 25 must have pages for your ecommerce website.Why customers should buy those products from you, rather than your competition. ![]() What the customer can expect by purchasing those products.Links to product pages that contain more information.If you sell multiple products and have extensive information on each product, consider dividing them into categories and adding a link to their product pages. Begin the page with a short summary of your products before listing them. This is your chance to offer details about the products you sell. How your services differ from the competition.Links to learn more about specialized services.Bullet points of services with short explanations.If your services are vast and their descriptions are quite extensive, consider dividing them into sections, as well as adding a link to a landing page, where readers can learn more about a particular service. Begin the page with a summary of your services prior to outlining them. Here you can list details about the services you provide. 9 tips for making an about page that works for your brand.Ways you differ from others that provide the same product or service.Any special achievements you’ve received.This page should give a brief summary of who you are, your company history and what isolates you from the competition. The about page is often one of the most visited page on any website. People do business with other people, and visitors want to learn a bit more about who the people are behind the company. Brief explanation of your services and products.Short description of who you are and what you do.There are studies that show that you have 0.05 seconds to convince people stay on your website. Your homepage needs to be well-designed, load fast and look professional. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. This is the page most people will see first, and as such, it should tell everyone who you are and what your company does. You can click on the one you’re interested in learning about or keep scrolling to learn more about them all. But for anyone who does, a products page is an expectation. ![]() Some businesses may not need every single page–if you don’t sell products, you won’t have a products page, for example. However, there is a set of pages that all websites should have because visitors (your potential customers) expect to see them. When it comes to content creation for a newly created website, every business is unique and needs something different. ![]()
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